Once again, the time is almost nigh for Monetise This and her alter ego, Sally Feldman, to lay her omnivority on the line and launch into her second annual Meat Free Week (beginning next Monday, 24 March).
In this endeavour, I’m joining a host of far more able ambassadors, donation-gatherers, vegetarians, vegans, simpatico died-in-the-wool meat-eaters, environmental evangelistas, sustainability sisters and brothers, animal activists (the human kind, obviously; there aren’t any rabbits or beagles able to don balaclavas and harness the power of social media as yet, but, hey, I’m sure science’s finest are working on it) and the colon-concerned. Our aim – to boldly raise funds for, and awareness of, the unconscionable cruelty of factory farming, the short-sighted idiocy of unsustainable cultivation practices and the adverse health effects of excessive meat consumption (I’m talking to you, paleo nutbags).
This week of meatlessness will be no laughing matter – especially now I have to commute on the infamous 310 bus to and from Surry Hills to earn a crust. Chopping up lots of stuff is far more irksome when you’re bus-lagged and buggered than chucking something hard to digest on the barbie or in a slow-cooker. It will, however, be a lot easier than my maiden week of meatlessness last year, which started badly due to my misapprehension as to the meat-free viability of tinned tuna. The shame. This year, no majestic creature of the deep – however unrecognisable once canned – will sully these lips. Promise.
In fact, since last year’s efforts (in which I managed to scrape together almost no sponsorship, thereby rendering myself not only chastened but broke) our household’s consumption of animal protein has pretty much halved. Not only Meat Free Mondays, my friends, but Wednesdays, Thursdays and more! This was due to our decision to cut down drastically for the betterment of our four-legged/wing-ed friends and as well as our own self-serving health concerns. My decision, actually – the silver fox goes along with it because it’s a choice of less meat or homelessness.
As some of my more patient blogthren will know, the salad, in all its wondrous configurations, is my most treasured food group, second only to cake, which I am far less equipped to construct without requiring therapy. I have photographed (shakily) and written recipes (snarkily) for some of these elsewhere on this site, and will doubtless plagiarise myself (and others, whom I promise to give due credit) to hell and back in the coming week.
Next week’s daily Instagram and Facebook updates will be illustrated predominantly by nude glamour shots of vegetables and fruits such as the one above, with the occasional legume and complex carbohydrate thrown in for extra raunch.
Rather than weary you with poorly rendered facsimiles of what those classy purveyors of food porn at The Food Dept do so much better, I’ve set myself the task of describing my travails instead. Unless something I cook happens to end up looking particularly edible.
All this, dear readers and prospective sponsors, in the cause of kindness, mindfulness and cleanliness (of the planetary kind) – plus, hopefully, money from you. My aim is to raise a pitiful $250 towards my chosen animal charity, Voiceless, and I’ll be damned grateful if you’d be kind enough to cough up some of your small change so that I don’t end up broke and chastened again this year.
To sponsor me (or anyone else taking part), follow the links at www.meatfreeweek.org.au where you’ll find me, hidden somewhere among luminaries such as Valli Little, of delicious., Simon Bryant, of Tasting Australia, and Maggie Beer, of pretty much everything else.
For now, though, here’s something I made earlier, for which I’ll rustle up a recipe and post next week. Kudos for the scrunchy, curly filo pastry lid goes to the indomitable food team of Kim Coverdale and Claire Brookman at Super Food Ideas, where I’m learning just what steeliness of character it takes to come up with a squillion recipes a month to feed a family in under 30 minutes and still be able to walk with a modicum of dignity in towering black patent court shoes. Respect.
Until Monday then – start fossicking down the back of the couch for a few coins – and may the fork be with you.